The Path to Segment-of-One Marketing
In the digital world, customers express their tastes & preferences through many clues, some of which may be subtle. By effectively responding to these cues, brands can earn the same loyalty that our favorite neighborhood store inspires.
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Predictive Marketing Starts with Focusing on the Segment-of-One
The Promise of
We Breakdown Segment-of-One Marketing into the Following Sections:
The Digital Marketer's
The Path to Predictive